6 Reasons to Build a Facebook App

As social network user bases continue to grow, and more and more large brands are realizing this and moving to social networks to participate in the conversations that are happening about their brand, you may be thinking about launching an application on one of these social networks.

We’re here to say, go for it!

As Facebook currently has the largest user base for apps, that’s who we go with. So, let me get right to it and give you some reasons to build a facebook app.

  1. Interact more directly with users. With a social application, you can get in front of users and interact with them in ways that you can’t do with traditional online advertising, such as banner ads or even PPC. With apps, your company, product, or brand can get entangled in the web of online friends of your user.
  2. Grow virally. Although viral growth is possible in many types of online ads - it is much easier and more likely within the context of a social app. Again, you are getting in front of users where they spend the most of their time, and through the simple click of a button, your app is now installed in their account, and can send news feed updates, messages, emails, and more.
  3. Go where the users are. As referenced above, social networks are where all the traffic is! Sure, you can buy traditional ads on these networks, but why not engage your customers a whole lot more!
  4. We’ll help! We’ve built 8+ apps and know what it takes not only to build the app for you, but also to help you understand how to market it.
  5. We are developers. Because we specialize in pushing flash and PHP beyond their limits, we can tackle whatever creative application you can devise. We have the experience and talent to build complex and robust applications, as well as simple and quick ones, if that’s what you need.
  6. We’re flexible. We are willing to work within your budget. If you have a great idea and/or brand, we can collaborate as partners, and can discuss a revenue share model that works for both of us.

This entry was posted on Wednesday, March 26th, 2008 at 12:28 am and is filed under Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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